
Whether you’re seeking a job discreetly while still employed or starting your job search from scratch, organizing yourself is the key to actually hearing back from an employer.
So far, we’ve:
set our goals for this challenge and
worked on building a base resume
Now, we have to identify the roles we want to apply for and go all the way – sending that application.
First, set a goal. For example, “I will apply to X number of jobs this week,” “I will reach out to X companies this week,” or “I will network with X people in the industry/role/company I aspire to work at.”
Then, follow this simple roadmap to make the application process smoother.
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Step 1: Looking for the right roles 👀
Make sure the role you're applying for fits into your overall career plans.
Is it a logical step forward in your career journey? Maybe it's a move sideways or downwards to better balance with your personal life. Is it the natural progression towards a role that you’re qualified for?
Here are some tips to search for opportunities on LinkedIn:
Update career interests in LinkedIn settings with job titles, industries, and locations you prefer.
Select job types (full-time, part-time, contract, remote) you are open to.
Specify preferred job locations (city, region, country) to focus job recommendations.
Define industry preferences to align with your career goals and interests.
Choose specific job functions or roles you are targeting (e.g., digital marketing, social media management).
Regularly update preferences as your career goals evolve or change.
Organize your job search to keep track of the application process with this free Job search tracker.
Step 2: Target the right keywords 🎯
Here’s how to find keywords in job postings to tailor your resume and cover letter:
Read the job description thoroughly to highlight key qualifications and skills.
Identify action verbs and required qualifications mentioned in the posting.
Research industry-specific jargon and terms related to the role.
Use synonyms and variations of keywords to cover different expressions.
Review similar job postings to identify common themes and keywords.
Use online tools like Jobscan to analyze and prioritize relevant keywords.
Customize your resume and cover letter by integrating strategic keywords.
Proofread to ensure clarity and relevance of keyword usage in your application.
Step 3: Create a compelling cover letter 📨
You can use an online cover letter generator like this one, or write a personalized cover letter with the help of these tips:
Use the hiring manager's name if possible. If you don't know the name, use a professional greeting such as "Dear Hiring Manager."
Tailor your cover letter for each job application. Highlight specific skills and experiences that match the job requirements.
Begin with a strong opening paragraph that grabs attention. Mention the job you're applying for and briefly introduce yourself.
Highlight key achievements and experiences that demonstrate your qualifications for the role. Use specific examples to showcase your skills.
Explain why you are interested in the position and how your skills align with the company's needs. Show enthusiasm for the role and the company.
Research the company by mentioning specific projects, values, or achievements that resonate with you.
Keep it concise – no longer than one page. Be clear and to the point, focusing on your most relevant qualifications.
Find keywords from the job posting in your cover letter.
If there are gaps in your resume or other potential concerns, briefly address them in the cover letter. Provide context and emphasize your readiness for the role.
Let your personality shine through in your writing while maintaining a professional tone. Show genuine enthusiasm for the opportunity.
Don’t forget to proofread.
Good luck!
What’s your goal this week? Leave it in the comments!